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Formulating Sales Strategy

  1. Build sales team plan
  2. Develop sales forecasts
  3. Structure the sales team
  4. Create a winning sales culture

Executing Sales Strategy

  1. Sell to cover their cost
  2. Hire & train great sales people
  3. Establish procedures & policies
  4. Leverage sales technology

Evaluating Sales Execution

  1. Measure sales activities & results
  2. Analyze sales data for trends
  3. Report
  4. Improve sales processes